Shri

01

(intro)

Digital Experience Transformation Expert. Bringing ideas to life. Using methods that work. Inclusive & participatory. To create profound experiences. That can inspire humans to create impact. Thinking beyond desirability. Products that are usable. Experiences that are sticky. It's the why. For what. And then the so what. Before the how. All before that first sketch. Love a good challenge. Have set up & grown design teams. Assisting brands through their hyper growth phases. Love working with good bunch of designers. To solve problems. And everything that goes behind energetic fun and engaged teams.

A-Leagues

Australian Professional Leagues
2023 - 2024
Sports, Media & Entertainment
Product Design

As the UX Lead for A-League’s suite of 15 websites and mobile apps, I am entrusted with end-to-end ownership of the UX practice. My role encompasses a spectrum of responsibilities, ranging from in-depth fan research to inform user-centric design decisions, to leading UX solutioning process, and ultimately overseeing the delivery of polished UI designs to launch and optimise cohesive and impactful digital experience for the fans.

Zurich

Arq Design
2022
Financial Services
Design Futures, Ventures

A member centric sprint visualising signature moments for the future. Beyond going paperless. Or mere digitisation. It’s the sum total of personalised member experience that is proactive. And instantaneous. Towards financial wellbeing.

Société Internationale de Télécommunications Aéronautiques

Arq Design, Department of Home Affairs Australia
2020 — 2021
Travel & Transport
Design Futures

The foundational component of Australia’s visa transformation program. Enabling global travellers with a world class mobile experience. From applying for the visa to making payments and enabling a walk through at-airport arrival experience. Beyond product design, in a truly greenfield tech space involving advanced biometrics implementations. Designed with users’ privacy in mind. Privacy and consent. By design.

Aware Super

Arq Design
2019 - 2020
Financial Services
Product Design

New product design. Strategic design process that received a special mention from the Good Design jury. Impactful outcome for Aware business with 2x engagement on the new products and also leading to 10x increase in member contributions. Behavioural nudges and personalised offer to help members plan for a secure and sound retirement.

Woolworths

Outware
2017 - 2018
Retail, FMCG
Service Design, Product Design, Product Management

Platform design that enabled Woolworths to leapfrog the online grocery delivery business in Australia. Service design followed by product design, all designed around the drivers, customer service agents, and logistics partners. Best of Android Auto design best practices, OHS nudging, parking hotspots assistant and realtime route updates offering the truly next gen digital assistant for the delivery champions, on the go.

Coles

Outware
2015 - 2016
Financial Services
Product Design

A mobile wallet, pre NFC on iOS. And pre Google Wallet on Android. A phygital interaction experience using NFC PayTags. Later upgraded as a white labelled native app experience for Citi in 2019.

Transport for NSW

Outware
2014 - 2015
Travel & Transport
Product Design, User Research

Mobile apps for the transport officers. As well as consumer facing Opal apps. Ethnographic research. Accessibility. Designed for the key JTBD for the commuters. Complex ticket validation algorithms. But super seamless front end experience for users. Million+ users. 1 less thing to worry about while taking your morning train.

Cricket Australia Live

Outware
2013 - 2014
Sports, Media & Entertainment
Product Design

Live streaming. Subscriptions. Match centre. News. Fixtures. Player profiles. Ad strategy. Audio commentary radios. Second screen experience. Fluid UX. iOS & Android. Phone & Tablet. Feature rich sports streaming app. Pre Kayo!

IDO

02

(strategy x digital x design)

Pragmatic, lean methods & single minded focus on the outcome. That is my instrument. For change. For good. No two humans are alike. Same with product and design methods, sprint process, project engagements. But fun lies in finding that balance. Orchestration of tasks, mental model, usability, inclusivity, layouts, discoverability, and a whole heap of ingredients that make a successful outcome. And I enjoy this chaos. At scale. Ambiguity and complexity brings out the best of creativity. In all of us.  For what is complex can be simple. And what is below par can be top notch.

(management)

People make up design. The ones that strategise. Design. Build. And high performance, engagement and motivation are not by default. Culture is a result of planning. But the mindset needs influence. That’s art. Passionate about creating the next gen creators. Again, every designer is unique. And their pathways. And specialisations. And learning. Empathy. Not just for users. But for ourselves. The team.

(leadership)

Design has the power to transform. And hence a responsibility. Accessibility. DEI. Ethics. Sustainability. Inclusive leadership. Beyond strategic product level outcomes. Org maturity uplift. Applied design thinking. aka Outcome Thinking. Growth leadership.

NDA

03

(stuff)

Varying levels of NDA.
Reach out for a chat. All things design. Products. Digital. AI. Futures. Folio. X.